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“BACK NOW” Pilot Attacking the Opioid Crisis Head On

Kentucky and Indiana Anthem members can now access 5 physical therapy sessions for the cost of one copay as part of pilot program to tackle back pain.

ProRehab Louisville (PRPT) is proud to announce a first-of-its-kind pilot program with Anthem Blue Cross Blue Shield (BCBS) of Kentucky for members who have Back Pain. The “BACK NOW” program aims to change the way members with back pain currently access treatment by removing the cost barrier for seeing a physical therapist when the pain first arises.

“Anthem is the perfect partner for the BACK NOW pilot program,” said ProRehab CEO, Marcia Boyce, PT. “We are aligned in the mission to help members get better care, faster, and with less out of pocket expenses.”

Patients are often prescribed preventable care for back pain such as opioids, steroid injections, advanced imaging, or, in extreme cases, lumbar spine surgery.

“Surgeries, medicines, and other healthcare procedures can be expensive,” said Boyce. “We’re in the business of healing, which is why the ProRehab team is proud to offer a safe, effective program. All we want is for back pain to be taken care of quickly, for less dollars and with a faster recovery.”

According to Boyce, “It’s a little-known fact that only 8-10% of patients who should get physical therapy as a first step to treating back pain, actually do. If we can move the needle on seeing a PT first, we can prevent our patients from needing thousands of dollars in medical care.”


  • 71% lower costs for the same outcome
  • 75% – 90% lower likelihood of opioid use
  • The need for prescription pain medications, surgeries, and costly imaging is prevented
  • Quicker relief, less dollars, faster recovery

With the BACK NOW program, eligible Anthem BCBS of Kentucky members can see their ProRehab physical therapist without seeing a physician first. ProRehab is offering a package of 5 ProRehab PT visits for 1 copay and packages can be re-upped as needed.


Applicable Anthem plans are primarily Kentucky commercial plans and do not include Anthem’s Medicare or Medicaid plans. Patients must have a complaint of back. To learn more about ProRehab’s physical therapy services, or to schedule a free consultation with one of Kentucky and Indiana’s experts in back pain treatment, please visit our Schedule Now page.

About ProRehab Physical Therapy Louisville:

ProRehab Physical Therapy is the area’s largest locally owned private outpatient physical therapy practice. Our therapists are the Best First Choice in musculoskeletal care and provide long-lasting outcomes without surgery, medication, or diagnostic imaging to our patients across Louisville and Southern Indiana. Our staff has a wide range of clinical expertise in manual physical therapy, spine care and rehabilitation, general orthopaedic conditions, hand injuries, workplace injuries, metabolic conditions, and more. Additionally, our allPRO Sports Performance program offers specialty training to provide athletes with the most current sport-specific strength and conditioning programs. For more information, visit the ProRehab Physical Therapy website, or check out Facebook, or @ProRehabLou on Twitter and Instagram.

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